An accessories brand for outsiders, HOOD is the esoteric vision of co-founders Adele Mildred and Gabrielle Djanogly. Drawing inspiration from the past while adding in its own distinctly dark edge, HOOD offers wearable glamour that is as intriguing as it is flattering. Designed and made in England, HOOD chooses a slower approach to fashion, making to order and celebrating the craft and artistry of the handmade. Launched in 2019 as a millinery label, HOOD has since evolved to include atypical sunglasses, belts, bags and jewellery.

 

HOOD has earned a cult following, gracing the heads of Beyoncé, Joan Collins and Kate Beckinsale. The brand has collaborated with designers including Richard Quinn, Tommy Hilfiger and Poster Girl and has co-created designs with 
Dita Von Teese, Charlotte Olympia and Necia Hairstyling.

 

HOOD’s mission: to challenge the ordinary and revel in the extraordinary. Creating wearable luxury that serves as a testament to the present and is destined to become future heirlooms.