The Model Traitor
Model Traitor is a niche brand with a refined BDSM aesthetic, where sadomasochism meets elegance, expert craftsmanship, and style. Founded by Sian Hoffman, the brand creates luxury garments, accessories, and tactile flagellants for the discerning devotee— pieces thoughtfully made to enhance intimate exploration and expression.
Steeped in the shadowed currents of underground culture and touched by the elegant eroticism of The Story of O, The Model Traitor draws inspiration from the pioneering fetish photography of the 1920s, exemplified by Studio Biederer and Charles Guyette. Its most enduring muse is John Willie, whose illustrations of Sweet Gwendoline’s attire serve as a direct blueprint for many designs. While those comics conjured fantasy, The Model Traitor brings those dreams to life, turning imagination into wearable realities.
The signature collection features leather bondage restraints in chic plush pony hair leather, paired with gleaming gold hardware. The Artisanal Flagellants are as tactile as they are visually striking—each offering a distinct sensory experience to suit every desire, from the silken whisper of horsehair to the punishing bite of saddlery leather,
every implement invites an intimate dialogue between pleasure and pain.
Under Sian Hoffman’s creative direction, the bodywear collection channels a daring spirit, fusing specialist foundation garments with provocative design. Conceived first and foremost to enhance pleasure, each piece elevates the intimate realm with purpose, confidence, and a darkly feminine energy. Sculpted to define the body while revealing its most intimate contours, the designs play with the duality of exposure and concealment— a tension that invites the wearer to feel both powerful and vulnerable. Decorative gold hardware adorns the garments, reflecting the design language of the restraints and flagellants and uniting the collections. From time to time we unveil limited-edition collections in different colourways, often crafted from rare deadstock fabrics, ensuring both sustainability and exclusivity, with each run produced in small quantities.
Whether styled as cutting-edge outerwear or reserved for private moments, every garment slips effortlessly between the worlds of fashion and fetishism, its uncompromising craftsmanship designed to seduce the senses as much as the eye.