Genevieve Devine is an emerging label that reimagines the potential of salvage, craft and
couture - teasing the boundary of artisanal craft and radical provocation.
Genevieve Devine launched her eponymous label in 2022 after leaving her native Newcastle for
London and graduating from Central Saint Martins MA Fashion. Working alongside her partner
Isaac Murai, each piece emerges from their London-based atelier out of an evolving curation of
reclaimed textiles, deadstock materials, and foraged objects.

Prioritising silk, corsetry, leather and metal for their evocative and tactile natures, the garments
are carefully caressed into being one by one. Seduced by the narrative potential of cut and
cloth, they weave in reveries, notions and half-truths to capture an urgent moment of undressed,
deshabillé beauty.

The work is defined by a raw, rebellious elegance, straddling the exquisite chaos of romantic
deconstruction, alongside the contradictions of ‘emergent design’. With an insouciance
underpinned by meticulous craft, each piece is an individual record of a process. The garments
show their working and are all the richer for it.